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May 18, 2009

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Henri Deschamps

I had the same issue, and all people who have small buisnesses and work probably will, you have business friends and personal friends, both are important, and sometimes someone is both.

But I ditched my previous personal page, setup a new personal one, and started a new FaceBook profile for business friends. A then invited people to join the new appropriate ones depending on their interest. That way if someone is both they are on both, if they are one or the other they are one or the other.

I also tried to do a FaceBook group, but FaceBook Groups are very clunky, I eventually made FaceBook Fan Pages (way more user friendly) for Inn, One For Restaurant, One For Weddings, One For Our Specialty Food Store, One For our little village, one on Farmers Markets, and in about 3 weeks I got 380 business friends, about half of which are wedding photographers, and about 1500 fans the other pages.

I think in all cases it is know who your friends are, what interest them, and focus on that. I tend to promote our friends rather than ourselves on our pages based on the "Karma School Of Business" so far so good.

I did not invent this, I just noticed that many of the small business folks who seem to have been on FaceBook for a while, seemed to be doing that. Of course many still update their friends and fans on what their pet did a few moments ago, but I am not sure that is what I prefer. I see it above all as a great learning tool where you can "bird of a feather".

Rick Wolf and Peter Scherman

Thanks for the comment, Henri. You have personally helped me link to more folks on Facebook, and I appreciate the guidance and encouragement. When I have a bit of spare time, I'll have to map out a strategy like you suggest.

Sarah Dolk

I have the same problem. I tend to get political from time to time on my facebook page, and I also have a few religious friends who can get preachy in their posting sometimes, so I set us a business page just for my b&b. You can adjust who can view your personal page and keep it just that...personal. That way I can be myself there and keep my business page a bit more formal. The hard part is getting people who are already your friends to become a fan of your business. It's like herding cats.

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